CONVERSION RATE OPTIMIZATION 1-01

CONVERSION RATE OPTIMIZATION-MEANING

Conversion rate  is the percentage of website visitors who perform your anticipated goal and successfully exit the conversion funnel. The goal that you decide can be of getting a form filled, purchasing a product, or signing up for a newsletter etc.

Conversion rate optimization (CRO) is a technique that focuses on the testing of each and every aspect of a landing page, with an aim to find an optimal design, content and layout which leads to higher conversion rates..

in simple language:

“Conversion Rate Optimization is a continuous process of increasing website
conversions by eliminating all the possible causes of a high bounce rate.”

CONVERSION RATE OPTIMIZATION IS A SIMPLE
TWO PART PROCESS

  • Finding out why your website visitors are not converting into customers
  • Fixing the problem by making relevant changes

Take our conversion rate optimization service to dramatically improve the profitability of your website and enjoy high conversions

TO DETERMINE IF YOUR WEBSITE IS OPTIMIZED TO BOOST CONVERSIONS OUR EXPERTS HAVE PREPARED A QUICK CHECK LIST FOR YOU:

  • Is your website offering what your visitors are looking for?
  • Is your website easily navigable?
  • Can visitors find what they are looking for without any difficulty?
  • Is there any distraction on your landing page that might be a cause of high bounce rate?
  • Is your website persuasive enough to lead your visitors into the conversion funnel?
  • Are your CTA’s clearly visible and facilitating conversions?
  • Is your content adding enough value and aiding visitors in making decision?

IF YOU DON’T HAVE A DEFINITE ANSWER TO ANY OF THE ABOVE QUESTIONS THEN YOU ARE CERTAINLY AT THE RIGHT PLACE!

STILL WONDERING HOW SIMPLE CHANGES LIKE THESE CAN LEAD TO HUGE INCREASE IN CONVERSIONS? TAKE A LOOK AT SOME OF THE RESEARCH WHICH PROVES IT

Don’t miss out on the benefits of conversion rate optimization

To ensure that you have answers to all the above questions our conversion experts have broken down the process of “conversion rate optimization” into the following aspects:

User Experience optimization

User Experience is a broad term which includes all the aspects of a person’s experience with your website including the interface, graphics and design. At Cara we believe that optimizing your website for the has a lot more to it than making a website usable by your clients. User experience is all about giving your customers a delightful and meaningful experience when they visit your website and thus facilitating more conversions.

Call to action analysis

A call to action is normally a text, graphic or combination of both – that lures a user to interact and move ahead in the conversion funnel. A call to action (CTA) element that doesn’t generate curiosity in the mind of visitors cannot attain the objective it has been created for. Its only goal is to assist conversions, and to make sure they do so, website owners opt for conversion rate optimization services.

Website usability analysis

A website that doesn’t help visitors in finding what they are looking for ranks low in usability, while the one that make the whole process intuitive and puts user at ease ranks high on usability. The usability concept takes into consideration the comfort of visitors on first interaction, ease in accomplishing tasks, problems encountered and time taken to recover from them. Conversation rate optimization service works on increasing the usability quotient to support conversions.

Information architecture design analysis

Information architecture is organizing functionality and content into a structure that visitors are able to navigate intuitively. It is the way in which content is grouped and in which order it is placed. One of the many reasons why it plays a very critical role in optimizing conversion rate is the influence hat it has on the thought process of our visitors. Information architecture must be so perfect that each and every layer facilitates conversions and ensure a smooth conversion passage for all visitors.

Content relevancy study

A website must strike a proper balance between the amount of text and graphic usage to display content. Tests have shown that 79% of people just skim through a website and only 16% read everything. Therefore, the content added must be relevant and the part that we want our visitors to read must always stand out. You need to learn the art of saying more in limited words to ensure that you cover all important aspects without making your page too lengthy.

Do you want your website pages to sell & engage more?

Get Design Upgrades for Better Conversion

Every page can generate product sales and leads if planned with concepts of conversion in mind. Optimize your website pages as per business objectives and give visitors exactly what they come looking for. Select the type of page as per your requirement.

INFORM - Design upgrade for informative pages

Give your informative pages the best visual appeal and add the conversion touch to it. This design upgrade is meant for pages created to inform and educate visitors about your company, products, or services.

*Content will be provided by client

USD 200 per page

Contact Us

Price Includes
Responsive Design

ENGAGE - Design upgrade for engagement focused pages

Engross the website visitor completely with highly engaging website pages. This design upgrade will not only make your pages more relevant but also make them part of your conversion funnel..

*Content will be provided by client

USD 500 per page

Contact Us

Price Includes
Responsive Design

CONVERT - Design upgrade for conversion focused pages

This upgrade will guarantee highly conversion focused landing pages. A dedicated team of experienced designers, UX experts, and conversion specialists will create these to get you maximum sales & business leads.

*Content will be provided by client

USD 800 per page

Contact Us

Price Includes
Responsive Design

Conversion Rate Optimization Packages

Features Basic Deluxe Premium
Conversion funnel analysis
Implementation of the suggestions, includes optimization of:
  • Loading Speed
  • Apache Configuration
  • MySQL Performance
  • Images Size and Loading Time
  • Information Architecture
  • Call to Actions
  • Visual Appearance
  • Conversion Forms
  • Landing Pages
  • Content Relevancy
  • Usability Analysis
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Cara will do the necessary design and programming on your website
Detailed findings based on adequate research
Fact based statistics
Visitors and buyers browsing trends
Time spent ( average and segment ) by buyers on the site before buying
Pages visited by buyers before buying
Pages with maximum bounce rate
Optimizing web pages and submitting suggestion's using wireframes
Call Us at +603-74980040


Email Us at enquiries@cara.com.my
$2000
For One Month
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$5000
For Three Months
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$4000
For One Month
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As per current studies on conversion rate optimization:

Only around 22% of businesses are satisfied with their conversion rates

For every $92 dollars spend acquiring customers, only $1 is spend converting them

This year almost 85% of search marketing professionals will focus more on conversion rate optimization

Conversion rate optimization has recently become the talk of the town. Here are our top five reasons why you should get obsessed with conversion rate optimization:

#1

Increased conversions

With CRO you are able to convert more visitors into customers. Without spending an extra penny on your PPC campaigns, you get more conversions with few simple changes in your website.

#2

Better ROI

With a moderate increase in your conversion rate there is huge increase in your profits. With the same amount of investment you are able to generate more revenues and thus a better ROI.

#3

Competitive Advantage

Conversion rate optimization helps you gain a competitive advantage over others. With a few well thought off changes on your landing page you can add the much needed differentiation to your website.

#4

Increased satisfaction

Conversion rate optimization works on a simple principle of giving the best experience to your visitors so that they keep coming back to your website and become loyal and satisfied customers.

#5

Higher revenue

By optimizing your conversion rate you can earn more revenue with the same amount of traffic. More leads are converted that result into higher earnings.

Our conversion experts at Cara have put in a lot of hard work to come up with a simple technique which will not only boost conversions but also deliver an experience that your visitors will appreciate for life

DON’T LET YOUR CONVERSIONS DEPEND ON GUESS WORK

At Cara we believe that for maximum output, Conversion rate optimization should be based on the AIDA model with an additional “R”

CONVERSION RATE OPTIMIZATION 1-08

Don’t let your website traffic go futile due to high bounce rate.

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Take our “Conversion rate optimization service” and turn all your visitors into customers. Get in Touch with us NOW
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